AI Insights · Timothy · April 2023
Top 5 Ultracasual Games in the UK for Q1 2023
Explore the performance of the top 5 ultracasual games in the UK for Q1 2023, highlighting weekly downloads, revenue, and active users.
In Q1 2023, the ultracasual gaming market in the United Kingdom saw notable performances from the top 5 games on a unified platform. Below is a detailed overview of each game's trends in weekly downloads, revenue, and active users.
Balls'n Ropes from Rollic Games experienced fluctuating weekly downloads, starting strong with over 31K in late December but dipping to around 11K in mid-March before rising again to 15.5K by the end of March. Weekly revenue peaked at $301 in early January but generally stayed below $100 for the rest of the quarter. Active users showed a significant increase in mid-February, rising from 40K to 68K, and maintaining a strong presence around 63K by the end of March.
Fill The Fridge!, also from Rollic Games, had a steady stream of weekly downloads, peaking at 20.8K in late December and maintaining a range between 9K to 18.5K throughout the quarter. Revenue saw its highest point at $468 in late December, with another peak of $463 in mid-February. Active users remained robust, starting at 95K in late December, fluctuating slightly, but staying around 66K by the end of March.
AMAZE!!! from Crazy Labs demonstrated consistent weekly downloads, starting with 25.7K in late December and maintaining around 14K to 16.1K towards the end of March. The revenue had minor peaks, with $49 in the last week of March. Active users showed a steady increase from 49K in early January to about 63K in the final week of March.
Draw it by Kwalee Ltd saw a varied pattern in weekly downloads, starting with 28.2K in late December, dropping to 6.7K in late January, but recovering to around 15.3K by mid-March. Revenue remained relatively stable, with peaks around $625 in late December and $479 by the end of March. Active users decreased from 61.3K in late December to 22K in early February but recovered to 33.2K by mid-March.
Engine Pistons ASMR from Rollic Games showed a steady increase in weekly downloads, starting at 2.5K in early January and peaking at 21.6K by mid-February. Revenue peaked at $228 in the last week of February. Active users saw a significant rise from 2.4K in early January to 43.5K by the end of March.
For more in-depth insights and data on these ultracasual games, visit Sensor Tower.
